Trust is not a thing or a destination, but an outcome of a transformation

I have written over 214 articles on “trust” over the past 12 years. I have read endless books and done countless presentations on the topic of TRUST. I have always searched for the relationships between trust and strategy, value, consent, privacy, identity, data and risk. The well-reasoned articles include Imaging a Digital Strategy starting from TRUST, Trust is not a destination!, How can Brands restore user trust? A segmentation model based on trust, The relationship between Trust, Risk and Privacy. This article brings together…